Guidelines To Make Your Own Brand Cannabis Packaging

November 21, 2023

Nowadays, The global legal cannabis market size was valued at several tens of billions of U.S. dollars, with expectations for continued growth. Projections varied, but many analysts predicted the market could reach over $70 billion by 2027 or 2028. The importance of packaging in the cannabis industry cannot be overstated, as it plays a crucial role in compliance, branding, and customer appeal. Every cannabis product packaging should be unique and consistent with your brand and compliant with local regulatory labeling. Here are a few general guidelines that best cannabis packagings should follow.

The necessity of checking and adhering to local regulations

So far, regulations are subject to frequent changes as the legal landscape around cannabis continues to evolve. Therefore, for the most current information, it’s always best to consult the latest guidelines from relevant local authorities or legal experts.

United States

In the U.S., cannabis legality and regulation are determined at the state level, leading to a patchwork of different laws and regulations. Here are some common elements in cannabis packaging regulations:

Child-Resistant Packaging: Every state requires that the packaging of cannabis products be child-resistant. In California,any package that has been certified as child-resistant under the requirements of the PPPA(Poison Prevention Packing Act of 1970) qualifies,Second, a single serving bottle will be considered child-resistant if it has “a pry-off, metal crown, cork-style bottle cap.”,a single serving of cannabis or a cannabis product intended to be inhaled or a cannabis product that is applied topically can be packaged in plastic packaging that is at least four milliradians thick and heat-sealed without an easy-open tab, dimple, corner, or flap. a multiple serving package does not need to be child-resistant if each serving is in childresistant packaging.Vermont does not explicitly reference the PPPA. However, its definition for child-resistant packaging is taken from the PPPA.4 Washington does not use the PPPA’s definition for child resistant packaging. It defines child-resistant packaging as “packaging that is used to reduce the risk of poisoning in persons under the age of 21 through the ingestion of potentially hazardous items including, but not limited to, cannabis concentrates, useable cannabis, and cannabis-infused products.” However, Washington then requires cannabis concentrates and cannabis edibles to be packaged in compliance with the PPPA.

Opaque Packaging:Nine states require opaque packaging for cannabis products (AK, CA, CT, ME, MA, MI, MT, NV, NJ).
Plain Packaging:Three states require that cannabis product packaging be plain (CT, MA, and NJ). Each of these states defines their plain packing requirement differently. Connecticut requires that the package be “entirely and uniformly one color, and shall not incorporate any information, print, embossing, debossing, graphic or hidden feature, other than (the required) labeling.” Connecticut also requires that packaging for edible cannabis products shall be entirely and uniformly white. Massachusetts simply requires that CANNABIS REGULATION FACT SHEET the packaging be plain and prohibits the use of bright colors. New Jersey requires that the packaging be a single color and permits logos or symbols of a different color provided that the logo is no larger than one inch in length and one inch in height.
Tamper-Evident Packaging: Tamper-evident packaging is packaging with indicators or barriers that if breached provide visible evidence that the packaging has been tampered with. Three states require tamper-evident packing for cannabis products (CA, CT, and ME)

The Department of Cannabis Control (DCC) classifies cannabis goods sold to consumers. Cannabis goods are required to be in packaging that is:

Child Resistant:Packages that have been certified as child-resistant under the requirements of the Poison Prevention Packaging Act (PPPA, 16 CFR 1700.15(b)(1)). You can ask your packaging supplier if the packaging you are considering has PPPA-compliant certification.Our company has rich experience in working closely with USA and Canadian clients.
Single Use (“Initial CRP”): The package is initially child-resistant, but once opened, it is no longer child-resistant. If used, the package’s label must say “This package is not child-resistant after opening.”
Multiple Use (“Lifetime CRP”):  The package maintains its child-resistance throughout the life of the package. It can be opened and closed, but still remains child-resistant.

What type of child-resistant packaging does my product require?

Single-use CRP

  • Cannabis Flower
  • Pre-rolls
  • Topicals
  • Dab, Shatter,Wax
  • Vape Cartridges

Note: Package must be labeled with the statement “This package is not child-resistant after opening.”

Multiple-use CRP

  • Edibles
  • Orally-consumed concentrates, such as tinctures or capsules
  • Suppositories

Note: A package that contains more than a single serving is not required to be child-resistant if each individual serving is packaged in child-resistant packaging.

Cannabis Packaging Design & Branding

Branding in cannabis is infinitely more complicated than any other industry. Cannabis consumers are restricted to restricted to audiences 21 and older, also the cannabis product vary so much they overlap multiple industries and markets.

Here is a list of some tips for cannabis banding:

Do not reply on outsourced marketing website to create your logo without any faith. A good brand with an impressive logo can connect the consumers to put much thought into the story the brand trying to tell. Do make your brand and logo memorable.

 Do be creative. Try creating a product line within your brand that caters to a cultural niche meanwhile we should find a brand ambassador to tell your story in a way that convey the public how much you honor the cannabis culture and use mature content but not complicate design to make the majority to have a first but easy-to-remember impression of your brand.

Do appeal to the broad spectrum of cannabis-consumer personalities. It seems really challenging. But once you have a better idea why people consume cannabis, you know how to do your marketing strategies. Do not use cartoonlike images as strictly prohibited in most states and never insult cannabis consumers by degrading the images of cannabis consumers or the counter culture image.This is a very serious genre that spends a lot of money on cannabis – and it’s your first line of defense

Tips about Cannabis Packaging Design

One of the most critical parts of marijuana branding is packaging. Not just the packaging that contains the product, but also the packaging that shows off your product to customers. 

Luxury & high-end marijuana branding design

Black color is always the key.Black is a powerful tool used in colour psychology to emphases luxury, class and elegance.
Black color in material can contribute to luxury feeling and help you to establish a strong and distinct brand identity. What is more,
black color combines simplicity and premium, in compliance with regulatory organization and not appeal to children.

Classic Leaf Imagery

Leaves are the symbols of nature, growth and life. It is a universally recognized for brands that operate internationally.  Also, with consumer more conscious about environment and looking for sustainable packaging, leaves are a good option. Meanwhile, a leaf logo appeal to health-conscious consumers values in their purchases.

Colourful & Fun CBD branding

The healing properties of marijuana products, especially those containing THC and CBD, are widely recognized for their effectiveness in combating persistent mental health conditions such as depression and anxiety.

Sustainability Cannabis Packaging Design

Leveraging this raw image, you’re able to bring sustainability and environmental conservation into your brand’s values. sustainable packaging and recycle are just as important as your raw ingredients’ sources’ certifications.

Be careful with cartoons

Cartoon-like imagery is a big no-no in cannabis marketing and is strictly prohibited in most states. The argument is that cartoons appeal to children, which is a negative that legislators would like to avoid.

Cannabis Packaging Design Summary
  • Make you brand value the basis of your branding
  • Make your brand design perfect and compliance with the regulations
  • Make your brand appeal to your target audience
  • Make your brand packaging can tell your story

We can help you with:

-US designer team to work out creative design
-China and southeast manufacturing capability
-Fast sampling,experienced engineering consultancy,after-sales service
-Door to Door Shipment service with cost-effective invested shipping company